Athlete Identity: The Impact of Social Media

We live in the day and age of social media. We have Instagram, X, LinkedIn, TikTok, Facebook, WhatsApp, Reddit, and Pinterest to name a few. Approximately 63.9% to 68.7% of the world's population uses social media. This number differs slightly depending on where one pulls the information and from what year. The idea here is that many, many people use social media, and athletes are no exception. Social media is allowing athletes to build personal brands, control their narratives, and engage with their fan base, which all impact their athlete identity. While the above are generally considered to be positives, there is another side that we need to consider - the negatives. Athletes are more exposed to intense public scrutiny, social comparison, and mental health challenges. In this post we look at the good, the bad, and everything in between.